AI in film and photo production: From analogue craftsmanship to an AI-only concept

AI Technology in Practice: From Analog Craftsmanship to an AI-Only Approach

With Richard Pichler (Artificial Reality Agency / New World Spirits Films)
Content & Insights

• 30 Years of Image Production – Why AI Is Changing Everything
From analog darkroom craftsmanship to the AI revolution: A personal journey that shows how rapidly image production has changed since 2023. 

• The Development Phases of Image-Generating AI (2023–2026)
Which tools, models, and innovations have become truly relevant in practice—from Midjourney & Stable Diffusion to current AI video models like Runway, Kling, and Google systems. 

• Hybrid Workflows & New Business Models
How AI and traditional production converge—and why AI-generated content is already a real market for many clients today.

• AI-Only: Visual Worlds Without a Camera
How fully AI-generated photos, videos, characters, and scenes are created—including insights into AI model agencies, advertising visuals, and documentary film processes. 

• Live Insight: The Making of an AI Video
Using a specific project, Richard demonstrates step by step how an AI video is created—including prompting, iterations, and production decisions. 

• 12–24 Month Outlook: Where Is the Market Headed?
What AI means for photographers, filmmakers, producers, and creatives—and which skills will be crucial in the future.

Exchange & Discussion

The presentation offers space for questions and personal experiences—because it is precisely the exchange between photography, film, audio, and content production that often yields the most exciting perspectives.

We are very much looking forward to an inspiring evening full of technology, practical insights, and a look into the future!